MARKETING

POST GRADUATE DIPLOMA IN MANAGEMENT – MARKETING MANAGEMENT is a unique course specially designed to train the students in the area of Marketing. It equips them with the principles, theoretical concepts and practice of marketing, with a strong emphasis on contemporary thought, trends and issues. Our PGDM – MM gives an in-depth knowledge of Marketing from both an academic and practitioner’s perspective, enabling you to address marketing challenges in critical and creative ways.

Program Overview

The Post Graduate Diploma in Management – Marketing Management (PGDM-MM), is approved by the All India Council for Technical Education (AICTE), Ministry of Human Resource Development (HRD) Government of India. It is a two-year full-time career-oriented program, which is designed by industry and academic experts, to enable and energize students with specialized training in marketing techniques and methodologies.

Program Highlights

Contemporary Marketing Management papers like Digital Marketing and Social Media Marketing, Experiential Marketing, Neuro Marketing etc.

    • Research based and Industry oriented Course curriculum.
    • Case and technology based teaching.
    • Well qualified and experienced Faculty with industry experience.
    • Industry visit.
    • Strong linkages and interactions with industry.
    • Strong inputs on market research.
    • 100% Placement assistance.
    • French language classes.
    • Strong Alumni Network.

 

 

Programme Structure

IPE follows the trimester system with the academic calendar beginning in the month of July and each term lasting of 11-12 weeks. The Post Graduate Diploma in Management – Marketing Management (PGDM-MM) is a two-year programme spread across a Six trimesters. At the end of the first three terms of the program, all students are required to undergo compulsory summer internship for 6-8 weeks in an  industry.

CURRICULUM

TERM I

TERM II

TERM III

·       Management and Organizational Behavior

·       Statistics for Management

·       Economics For Managers

·       Financial Accounting

·       Marketing Management – I

·       Personality Development and Business Communication

·       IT for Managers

·       Comprehensive Viva Voce & Term Assignment

·       Marketing Management II

·       Macro Economics

·       Financial Management

·       Operations Research

·       Consumer Behavior

·       Human Resource Management

·       Digital & Social Media Marketing

·       Comprehensive Viva-Voce & Term Assignment

·       Production and Operations Management

·       Cost and Management Accounting

·       Business Analytics for Managers

·       Marketing Research

·       Business Aptitude

·       Sales & Distribution Management

·       French Language

·       Comprehensive Viva-Voce & Term Assignment

Summer Internship Programme

TERM IV

TERM V

TERM VI

·       Strategic Management

·       Legal Aspects of Marketing

·       Retail Management

·       Brand Management

·       Services Marketing

·       Additional Elective 1

·       Additional Elective 2

·       SIP Viva-Voce

·       Comprehensive Viva-Voce & Term Assignment

·       Corporate Governance, CSR and Business Ethics

·       Business To Business Marketing

·       Marketing Analytics

·       Strategic Marketing

·       Integrated Marketing Communication

·       Additional Elective 3

·       Additional Elective 4

·       Comprehensive Viva-Voce & Term Assignment

·       International Marketing

·       Rural & Agri Marketing

·       Course of Independent Study (LTP)

·       Comprehensive Viva-Voce & Term Assignment

 

Pedagogy

We at IPE believe in a perfect blend of class-room lectures, assignments, case studies, live projects, book/article review, role plays, Industry Expert Talk, group discussion, audio-visuals and competition. Students are encouraged to do live projects offered by any other organisation or bring it down competitive academic events like seminars/conferences, quizzes, business fests, project proposal writing, etc conducted by other management schools/ universities across India.

Popular Careers in Marketing Management Are

We at IPE believe in a perfect blend of class-room lectures, assignments, case studies, live projects, book/article review, role palys, Industry Expert Talk, group discussion, audio-visuals and competition. Students are encouraged to attend live projects offered by any other organisation or the competitive academic events like seminars/conferences, quizzes, business fests, project proposal writing, etc conducted by other management schools/ universities across India.

  1. Market Research Analyst
    b. Consumer Research Analyst
    c. Sales Executive/Manager
    d. Head – Key Accounts
    e. Brand Manager
    f. Relationship Manager
    g. Public Relations Manager
    h. Advertising Manager/Media Planning
    i. Communications Manager
    j. Business development Executive/Manager
    k. Channel Manager
    l. Digital marketing specialist
    m. Pre sales and Inside Sales
    n. Product Manager

Duration:

2 years Full time consisting of four semesters

Eligibility:

Any graduate with a minimum of 50% in the qualifying examination.

Entrance test for qualification:

MAT / CAT / CMAT / XAT / PGCET / ATMA / ICET & any other state entrance test.