The field of analytics has a wide scope since more and more companies are adopting an analytical framework for their business processes.

The PGDM business analytics is designed for the Graduates who wish to upgrade themselves to get their job with a high salary package. It is wise to pursue it since it opens a window of opportunity and helps you stand out in a crowd.

This program enhances Business Analytical skills in decision making at the highest level of the organization. This program addresses a range of issues that are integral to business decisions through case studies, dynamic faculty presentations, and group discussions. With this program you will develop knowledge and competencies on various analytical tools and technologies to collect and analyze data for generating business intelligence and support different functional areas of organizations belonging to various industry domains. Business Analytics are used in industries like retail, financial services, manufacturing, healthcare, e-commerce, energy, social media , e-governance, telecom etc.

Career Prospects

 Big Data Analyst

 Business Analyst

 Business Analyst Industry Expert

 Business Analyst Project Manager

 Business Intelligence Expert


 Data Analyst

 Data Analyst SAS Programmer

 Data Mining Expert

 Data Warehousing Expert

Course Content:



  • Management Concepts & Theories (MCT)
  • Organizational Behavior
  • Business Environment
  • Managerial Communication
  • Managerial Accounting
  • Managerial Economics
  • Statistics for Management
  • Information Technology
  • Participative learning Activities

Domain Specific Courses

  • Data Analytic Basics
  • Spreadsheet Modelling and Analysis
  • DBMS & Data warehousing



  • Marketing Management
  • Human Resource Management
  • Corporate Finance
  • Quantitative Methods
  • Legal aspects of Business
  • Operations Management
  • Management Information Systems
  • Computer Applications in Management
  • Seminar

Domain Specific Courses

  • Introduction to Business Analytics & its Application – I
  • Big Data Analytics – I
  • Data Cleaning, Normalization & data Mining
  • PSS for Research Methodology



  • Project Management
  • Entrepreneurship
  • Project Work
  • Summer Internship Report

Domain Specific Courses

  • Data Visualization
  • Business Analytics Application – II
  • Applied Business Intelligence
  • Big Data Analytics – II
  • Statistical Communication
  • Social & Web Analytics
  • Industry Applications of Analytics
  • Predictive Modeling



  • Strategic Management
  • Project Work
  • Project Viva – voce

Domain Specific Courses

  • Business Modeling with Data Analysis
  • Business Intelligence
  • Industry Application of Analytics


2 years Full time consisting of four semesters


Any graduate with a minimum of 50% in the qualifying examination.

Entrance test for qualification:

MAT / CAT / CMAT / XAT / PGCET / ATMA / ICET & any other state entrance test.