The field of analytics has a wide scope since more and more companies are adopting an analytical framework for their business processes.
The PGDM business analytics is designed for the Graduates who wish to upgrade themselves to get their job with a high salary package. It is wise to pursue it since it opens a window of opportunity and helps you stand out in a crowd.
This program enhances Business Analytical skills in decision making at the highest level of the organization. This program addresses a range of issues that are integral to business decisions through case studies, dynamic faculty presentations, and group discussions. With this program you will develop knowledge and competencies on various analytical tools and technologies to collect and analyze data for generating business intelligence and support different functional areas of organizations belonging to various industry domains. Business Analytics are used in industries like retail, financial services, manufacturing, healthcare, e-commerce, energy, social media , e-governance, telecom etc.
Career Prospects
Big Data Analyst
Business Analyst
Business Analyst Industry Expert
Business Analyst Project Manager
Business Intelligence Expert
Consultant
Data Analyst
Data Analyst SAS Programmer
Data Mining Expert
Data Warehousing Expert
Course Content:
SEMESTER I
Subjects
- Management Concepts & Theories (MCT)
- Organizational Behavior
- Business Environment
- Managerial Communication
- Managerial Accounting
- Managerial Economics
- Statistics for Management
- Information Technology
- Participative learning Activities
Domain Specific Courses
- Data Analytic Basics
- Spreadsheet Modelling and Analysis
- DBMS & Data warehousing
SEMESTER II
Subjects
- Marketing Management
- Human Resource Management
- Corporate Finance
- Quantitative Methods
- Legal aspects of Business
- Operations Management
- Management Information Systems
- Computer Applications in Management
- Seminar
Domain Specific Courses
- Introduction to Business Analytics & its Application – I
- Big Data Analytics – I
- Data Cleaning, Normalization & data Mining
- PSS for Research Methodology
SEMESTER III
Subjects
- Project Management
- Entrepreneurship
- Project Work
- Summer Internship Report
Domain Specific Courses
- Data Visualization
- Business Analytics Application – II
- Applied Business Intelligence
- Big Data Analytics – II
- Statistical Communication
- Social & Web Analytics
- Industry Applications of Analytics
- Predictive Modeling
SEMESTER IV
Subjects
- Strategic Management
- Project Work
- Project Viva – voce
Domain Specific Courses
- Business Modeling with Data Analysis
- Business Intelligence
- Industry Application of Analytics
Duration:
2 years Full time consisting of four semesters
Eligibility:
Any graduate with a minimum of 50% in the qualifying examination.
Entrance test for qualification:
MAT / CAT / CMAT / XAT / PGCET / ATMA / ICET & any other state entrance test.